Our mission is to make the Samsung platform the CE platform of choice in the information society. We are Samsung's advanced R&D center in North America.

Charles Kettering in a 1929 speech to members of the U.S. Chamber of Commerce said, "I am not pleading with you to make changes. I am telling you you have got to make them – not because I say so, but because old Father Time will take care of you if you don't change. Advancing waves of other people's progress sweep over the unchanging man and wash him out. Consequently you need to organize a department of systematic change making."

We are a model R&D lab, driven by Kettering's vision of a department of systematic change making. We strive to:

1. Excel technically
2. Know the company
3. Know the technical world
4. Provide technical leadership
5. Stay relevant
6. Solve real world problems in simple ways
7. Remember that research is a team sport
8. Remember we are charged with systematic change making
9. Iterate, iterate, iterate

We invite you to learn more about our lab, our people and our research projects!