User Experience

Samsung created the User Experience Center (UX) to be a center of excellence and to provide a unique US perspective on our key markets. Leveraging Silicon Valley’s strengths, the most innovative experiences can be created in concert with the latest technologies and trends.

We foster synergistic scenarios that improve the way people interact with our products. Samsung's unique breadth of Consumer Electronics (CE) products, combined with our expertise in user experience enables us to continually innovate to satisfy our customers’ needs.

Our Labs

UX Innovations Lab

We are committed to improving the intuitiveness of all Samsung products and services. We thrive on creative problem solving that is grounded in a thorough understanding of how people interact with technology. We work in close collaboration with other product and service teams to improve user experience so that evolving customer needs are met.

Visual Display UX Lab

We conduct research to explore how consumers interact with our CE products and enhance these products and services to yield optimal user experience. Our short-term goal is to create new ways for consumers to use our products, as well as create a unique experience for each product category. The long-term goal is to integrate multiple product experiences and services. We work closely with other Samsung R&D teams around the world to bring world-class products to market.

Services UX Lab

We integrate our products and services so that there is a consistent Internet experience. By working directly with other Samsung teams, we ensure that the look and feel of our products and services are closely tied together so that it meets our customers’ needs.

Mobile UX Lab

Improving user interaction with our next generation mobile phones and tablets is one of our priorities. We analyze mobile market trends in order to continually stay ahead of the market and define new products. We solve unmet customer needs by bringing innovative experiences to our products. Our lab collaborates with design teams from all over the world to continue to drive Samsung's leadership in the mobile space.